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Marketing & Promotions

IGS Implements Proven Marketing Strategies For Success

IGS develops and implements tailored marketing programs that commence with the opening of a new gaming establishment. Following the opening, IGS creates 90-day marketing plans to achieve the following objectives for establishments:

  • Attract customers and introduce your establishment to its respective market by creating awareness and buzz.

  • Establish customer loyalty and retention.

  • Shift to internal promotions to engage and reward customers.

ATTRACT

0 – 6 Months

RETAIN

7 – 12 Months

MAXIMIZE

7 – 12 Months

We have an in-house marketing team who works with you and your Account Manager to develop a cohesive message and plan to utilize in the advertising and marketing items you will use for your establishment. After marketing plans have been executed, Account Managers meet with each client to review the outcomes, assess the client’s objectives and evaluate any needed adjustments for marketing going forward.

IGS recommends a wide range of marketing items such as:

  • Billboards

  • Direct Mail Campaigns

  • Facebook

  • Print Advertising

  • Digital Advertising

  • Internal Marketing Initiatives

  • In-store Events & Promotions

  • External & Internal Signage

  • And More!

Our Plan Is Simple & Delivers Results

IGS knows how to attract and appeal to gaming customers through marketing and advertising initiatives. Account Managers and our marketing department work with clients to determine a custom plan that will yield optimum results. Our marketing department works with a wide variety of media vendors to help ensure optimal pricing. Gain peace of mind knowing IGS has your best interest in mind and takes the hassle out of marketing planning.